Many "things" might be obvious to the naked eye or the layman. (For example, it may be easy to see that a particular process simply does not work). The understanding of these "things" is where it gets cloudy.
There is a common misconception that an Insight may be achieved solely by collecting data. It is believed that somehow, this data will magically provide the solution to the problem. False.
Think GPS-coordinates. Insights are even more precise. They solve deep-rooted problems that result in solutions intended to propel users beyond their goals.
INVESMITH Insights employ a unique approach inline with our core belief that "Time is the most valuable investment." Time should be treated as precious as it is. A key foundation to efficiency is that all parts serve their intended role. This is why we do what we do.